The
PGDAM and ADMAS courses
The PGDAM (Post Graduate Diploma in Applied Management) and ADMAS (Advanced Diploma in Management as Applied Science) are the flagship courses of The NIS Academy. These are practical classroom training based courses where the major emphasis is on Soft skills, leadership skills, domain knowledge, Industry knowledge and marketing skills.
The course is complimentary to theory oriented courses like MBA or BBA. The course includes Internship and projects and is well recognised by the industry
The Interpersonal Skill training in the program
“I” - improving own skills
• Spoken English
• Assertive Communication
• Motivation
• Confidence building
• Business Etiquette
• Stress management
• Time management
“U” - understanding the other
• Psychology
• Influencing
• Presentation
• Ability to work in a group
• Selling Skills
• Empathy
• Organisational Behaviour
Teaching
Methodology
• Role Play
• Case Studies
• Extempore
• Group Discussion
• Mock Interviews
• Video Simulation
• Projects
• Field work
• Question based discussion
• Facilitator led sessions
• One –to – one interactions
• One – to many interactions
• Debate
• Industry Interaction – incoming and outgoing.
PGDAM Syllabus
The ADMAS syllabus constitutes the first two semesters of PGDAM
Semester I
Introduction to Sales & Marketing and Service
Business Fundamentals
Inter Personal Communication Effectiveness I
Personal Transformation I
Business Kaleidoscope
Marketing Management I
Customer Behavior
Persuasive Communication I
Process & Quality
Evaluations
Semester
II
Inter Personal Communication II
Personal Transformation II
Marketing Management II
Persuasive Communication II
Customer Care
Project Management
Adapting to Workplace
Evaluations
Semester III
Principles of Management
Indian Economics
Government and Business Systems
Motivational Theory and HR Practices
Business Finance
Globalization and International Trade Practices
Inter Personal Communication Effectiveness III
Market Research
Data Analysis and Reporting
Evaluation
Semester IV
[Option 1 : Specilisation in Sales & Marketing]
Relationship Management
Service Systems and Skills
Marketing of Services
Marketing Promotion
Service Management
Fundamentals of Relationship Management
Fundamentals of Services Systems & Skills
Comprehensive Case Study
Internship
Evaluation
Semester IV [Option 2 : Specilisation in Customer
Service]
Managing Key Accounts
Managing Distribution System
Marketing of Services
Marketing Promotion
Sales Management
Fundamentals of Key Account Management
Fundamentals of Distribution System
Comprehensive Case Study
Internship
Evaluation
Semester IV [Option 3 : Specilisation in Retail
Management]
Merchandising and Display for Sales
Customer Relationship In Retail Management
Supply Chain Management
Management Of Retail Operations
Retail Marketing and Promotion
Retail IT and Security
Retail Mathematics
Internship
Evaluation